The campaign aims to raise awareness of heart and circulatory disease - the leading cause of death worldwide. In the UK alone, nearly 160,000 lives are lost to these devastating conditions each year, one every three minutes. Globally it causes an estimated 17.7 million deaths a year.

Now the BHF is asking everyone to take part by creating their own unique artwork using the heart as its theme and uploading it to social media using the hashtag #heartforaheart and tagging the BHF in the image. As well as helping to raise awareness of BHF’s life saving work, everyone who enters will be in with the chance to win a once-in-a-lifetime opportunity to be photographed by Rankin if their image is chosen as the winner by Rankin’s panel of high profile judges.

Rankin said: “Every three minutes someone is lost to heart and circulatory disease in the UK, so we’re hugely grateful to all these amazing artists for getting involved. The heart is the universal symbol. It can be romantic, it can be broken, it can be used on t-shirts to profess a love for a city. And, in recent years, it is synonymous with social media. The team and I wanted to make that mean something. And what better way than to raise awareness for the amazing work that British Heart Foundation does. We can all be guilty of taking it for granted that our bodies keep working. “A HEART for a HEART” is a just a little moment to recognise and salute it.”